Elsebeth Lavold is best known for her timeless design work known worldwide as 'Viking Knits'. In the Designer's Choice collection - Elsebeth hand selects yarns she connects with made with mostly natural or all natural fiber blends - and applies her design concept, to produce a harmonious collection.
The Viking Knits Project: A technical innovation in knitting made it possible for Elsebeth Lavold to use the beautiful interlace patterns of the Scandinavian Vikings in her knitwear design.
Since 2003, her design efforts are primarily focused on her own yarn label, Elsebeth Lavold Designer's Choice. She is the only Swedish knitwear designer with her own yarn label.